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Learning Team Instructions:
Sustainability Paper
Select one of the companies from
the following list and investigate its commitment to and performance in
sustainable business:o Pepsi-Cola Company™o Wal-Mart Stores, Inc.™o Lowe’s®o
Starbuck’s Coffee® Companyo Barnes &Noble®o Amazon.com, Inc. ©o Hewlett
Packard Development Company, L.P. ©o Dell Inc. ©o The Walt Disney Company©o
Microsoft®·
Write a 1,400- to 2,100-word
paper in which you:
o Define sustainability.
o Explain why sustainability is
important for financial success.
o Evaluate the selected business
in terms of sustainability, addressing the following:· Identify its financial
and non-financial stakeholders.· Describe how economic and non-economic
business decisions may negatively or positively affect stakeholders.·
Explain how those decisions may
affect profits when stakeholder reactions are taken into account.· Identify
ways in which the selected business is succeeding and ways in which it is
falling short in terms of sustainability.· Compare the selected business to other
businesses within the same industry in terms of sustainability. Consider at
least one of the following:
o Commitment to environmental
issueso Company and employee relationso Commitment to the communities in which
the company operates
o Product design· Create a
sustainability strategy for the selected business:
o Identify ways in which it may
expand upon current or past sustainability successes.
o Identify opportunities for
turning sustainability shortcomings into areas of sustainability growth.o
Identify ways to improve stakeholder relationships.· Explain how specific
actions and policies must be implemented.
